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This site states the following, "Improve reading in just 10 minutes a day." Our analyzers noticed that the web page said " Imagine changing how your child reads forever." The Website also stated " Brain plasticity means you can change which parts of the brain are used when reading. And Dyslexia Gold uses brain training exercises to do just that. Playing Dyslexia Gold transforms the way your child reads. Progress after playing Dyslexia Gold for 3 months has been impressive. On average reading age improved by 25 months. Lou Huse SENCO, Whitehall Junior School. Stop confusing b and d." The website's header had Dyslexia as the most important keyword. It was followed by Dyslexia Treatment, Dyslexia Therapy, and Convergence Insufficiency which isn't as highly ranked as Dyslexia. The next words the site uses is Phonological Deficit.